Pioneer is a two-season home appliance company, including summer fans and winter heating products. As this industry started early, the traditional product impression is deeply rooted in people's hearts. It hopes to establish a new Pioneer market positioning through product and brand innovation and enter the Pioneer position of two-season products. Heaters, especially oil heaters, are the pillar product system of the Pioneer brand, but Pioneer's S-type oil heater is currently facing patent expiration. At the same time, the S-type oil heater form no longer has the characteristics of Pioneer and can no longer be a special brand advantage.

Feish Design helped Pioneer design an electric oil heater with a hollow appearance. Changing the traditional oil heater heat dissipation channel, Heat Wave started from the innovation point of the electric oil heater sheet and made the heat sink extremely beautiful. At the same time, it provides 360-degree three-dimensional heating in terms of functionality. In terms of intelligence, it can realize remote control, preheating, smart ECO environmental protection and other functions.

Time to market: 2016

Service content: market research, user research, product design, structural design, proofing follow-up