About Feish
BRAND
DESIGN
EXPERIENCE
DESIGN
PRODUCT
DESIGN
SPACES
DESIGN
SERVICE SYSTEM
Brand
〇  Brand Positioning
〇  Brand Language System Design
〇  Brand Value
〇  Branding Graphic Design
〇  Brand Naming
〇  Application and dissemination of brand symbols
〇  Brand Symbol Design
〇  Brand IP Design
〇  Brand Slogan Design
〇   Commercial Space Design
Experience
〇  Hardware-software Interaction
〇  User Experience UX/UI Design
〇  Usability Testing
〇   User Experience Specifications
〇  System-level Applications (APP, WEB, Mini Program)
Product
〇  Product Design
〇  Product System Planning
〇   Product Benefit Mapping
〇   Product Definition
〇   Product Language System
〇  Product Packaging Design
〇  Product Naming
〇  Creative Ideas for Product Promotion
Spaces
〇  Exhibition Hall Design
〇  Office Space Design
〇  Entertainment venue design
〇  Commercial Space Design
〇  Brand innovation space design
〇  Brand terminal chain design
〇  Research on brand terminal consumption experience

  • 22+

    Years of industry accumulation

    500+

    Deep customers

  • 5000+

    Products launched

  • 180+

    Professional team

    100+

    International and domestic awards

Feish Design
Always focuses on the innovative value of design
Five Branches Nationwide
Zero-Distance Service
Over the past 22 years, Feish Design has successively established branch companies in cities such as Shenzhen, Zhengzhou, Guangzhou, and Taizhou. From the Yangtze River Delta to the Pearl River Delta, in regions with dense industrial layouts and leading product and brand awareness in China, it provides our clients with more efficient, high-quality and innovative services in a zero-distance service manner, embodying the service concept of "Design for Clients".
Over 500 Brands
Turning Products into Outstanding Brands

Thanks to trust, Feish Integrated Design has established strategic cooperative relationships with numerous brands. In total, it has served more than 500 enterprises and brands both at home and abroad. The enterprises served by Feish Integrated Design include leading brands at home and abroad such as GE, OLYMPUS, OTIS, BOSCH, Schneider Electric, Haier, Midea, Gree, Joyoung, SUPOR, Angel, Rinnai, FOTILE, DE&E, Treyo, etc. The design fields cover household appliances, medical and health, beauty and personal care, mother and baby products, pet products, household items, industrial equipment, smart products, fast-moving consumer goods in the food industry, cultural and creative products in the entertainment field, and so on.

500+
Testimony of Strength
Accolades & International Recognition

We always remind ourselves that certificates and trophies are just commemorations along the journey. Making design accessible to all and enabling the public to enjoy the innovative achievements brought by design is what Feish has always been committed to doing.


It has won top design awards at home and abroad such as RedDot, Award, IDEA, IF, G-mark, PIN-UP, etc. for more than 100 times.

More than 180 people
Dedicated to designing the products of the future
Yu Biao / Leading Fish
Founder / Chairman of Feish Design
Our team members don't pursue quantity but quality. We are experienced and professional. When we cooperate with each other, it's as if we were one person, working in harmony and without reservation. We cherish ideas and also attach great importance to the impact and influence brought by the transformation of the process. In our eyes, no detail should be overlooked.
  • Pan Lin
    Pan Lin

    Partner of Innovative Industry

  • Yao Weifeng
    Yao Weifeng

    Partner of Product Innovation

  • Ding Ruobin
    Ding Ruobin

    Partner of Product Innovation

  • Yang Tengfei
    Yang Tengfei

    General Manager of Guangzhou Company

  • Qiao Nan
    Qiao Nan

    General Manager of Zhengzhou Company

  • Wu Dong
    Wu Dong

    General Manager of Shenzhen Company

  • Chen Feijun
    Chen Feijun

    Director of Industrial Design

  • Lu Sen
    Lu Sen

    Director of Industrial Design

  • Lin Chenxin
    Lin Chenxin

    Director of Industrial Design

  • Wang Wei
    Wang Wei

    Director of Strategy Department

Fish School Culture
We are like a school of fish, and each fish has its own unique personality. We respect diversity and differences, yet we are all constantly striving to achieve the same dream.

Currently, the number of professional staff in Feish Integrated Design has exceeded 180. They come from different professional fields such as design, finance, consulting, retail, research and development, and marketing. From research, diagnosis, innovation, design to production, promotion, and marketing, we provide first-class targeted services for clients in all aspects to ensure the actual implementation of innovative products and achieve effective marketing results.

  • WhaleLeadership Team
  • Flying FishDesign Team
  • DolphinStrategy Team
  • SailfishManagement Team

At Feish

We believe that everyone is a designer,

Everyone is born with the talent for design,

We are just equipping everyone's creative ideas with engines and wings;

We think that design is not just empty talk,

Rather, it is a process that can be truly implemented and help people achieve their ideal lives;

Design is not something out of reach either,

We are committed to creating inclusive designs,

So that the public can enjoy the innovative achievements brought by design.

Mission:

To make design accessible to all,

Enabling the public to enjoy the innovative achievements brought by design.

Vision:

Design for people

Values:

Love life, love living, love design;

Be good at discovery, proficient in analysis, and skillful in problem-solving; Integrate innovation, blend and progress together, and develop in coordination.

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