In order to provide a better user experience, an independent "Xinxiang Coffee" was designed. Through the APP, users can easily choose the production mode, and can also adjust the coffee, water volume, milk frothing degree, water temperature and collect settings. At the same time, the mood function is added, allowing users to customize the standby screen content, making the traditional capsule coffee machine with only large and small cup buttons become a fun smart hardware. Feish Design overall planned and operated the online and offline marketing activities during the Xinxiang crowdfunding period. Theme activities such as "Goodbye Double 11, Hello Crowdfunding", "Zero Skills Seconds to Become a Barista", "Easy to Make Latte", and "Cinema Xinxiang Coffee Car" were launched in stages. In two months, the campaign reached tens of millions of people and had over 10,000 Weibo fans, which effectively supported the crowdfunding of coffee machines. The campaign quickly gained popularity for the brand and formed a certain fan base, laying a good foundation for the future development of the "Xin Xiang" brand.