Smart pet feeder
INDUSTRIAL DESIGN
Smart pet feeder

As China's first integrated design agency to build a "brand + product + communication" trinity innovation service system, Feish Design focuses on the keywords of the Meixin brand in the design of feeder products to find a design style that fits its brand image. As Midea's first smart pet feeder, in terms of function and user experience design, Feish's research team comprehensively analyzed a variety of feeder products on the market, and through in-depth practice of the usage process, it gained insight into opportunities for improving user experience. Based on the concept of scientific feeding, Feish Design defines product functions from many aspects to accurately care for fur children.

Time to market: 2018

Service content: product strategy, product design, brand strategy, brand design, interactive design, service design, integrated communication

The main target audience of the product is the post-90s pet-raising population. Considering that 90% of them are renters with small housing areas, narrow and long products are more convenient to place in any corner of the space. The overall shape of the runway circle reflects a sense of affinity, and the outer texture board covers the front structure, giving people a delicate sense of security. The texture design is also closer to the modern and simple style, giving the product the perception of decorative ornaments and better integration into different decoration styles.

The 3.7L large-capacity grain barrel can meet the feeding needs of a single cat for one month, avoiding the trouble of frequent replenishment. The grain outlet channel is widened, and the silicone grain stirring piece and the variable impeller push each other, making the feeder smooth and free of grain jams. It can be adapted and compatible with a variety of cat food such as freeze-dried and dry food. The base of the food tray has a built-in weighing sensor to accurately measure the weight of each serving. The APP allows you to monitor your pet's eating habits even when you are not at home. The power cord and emergency battery provide dual power supply guarantees; the thickened silicone seal, desiccant and sealed food outlet provide triple freshness protection to prevent loss of freshness. The entire machine can be easily cleaned without removing a single screw.


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E-mail:service@feish.com.cn