
As China's first integrated design agency to build a "brand + product + communication" trinity innovation service system, Feish Design focuses on the keywords of the Meixin brand in the design of feeder products to find a design style that fits its brand image. As Midea's first smart pet feeder, in terms of function and user experience design, Feish's research team comprehensively analyzed a variety of feeder products on the market, and through in-depth practice of the usage process, it gained insight into opportunities for improving user experience. Based on the concept of scientific feeding, Feish Design defines product functions from many aspects to accurately care for fur children.
Time to market: 2018
Service content: product strategy, product design, brand strategy, brand design, interactive design, service design, integrated communication





Add:1st Floor, Building 2, No. 5 Creative Park, No. 5, Genshanzhisan Road, Shangcheng District, Hangzhou
Tel:400 859 6030
E-mail:service@feish.com.cn

