The Feish design team has created dual-market strategic products for the industry's leading brand Aikote: "Black Power" for the European and American lines: Titanium Space Gray metal sandblasted body, paying tribute to the American hardcore off-road genes; "Snow Sleet Realm" for the Japanese and Korean lines: White jade-like coating with silicone soft light strips, in line with the wabi-sabi aesthetics.

Time to market: 2023

Service content: market research, user research, product design, structural design, proofing follow-up