Pioneer is a two-season home appliance company, including summer fans and winter heating products. As this industry started early, the traditional product impression is deeply rooted in people's hearts. It hopes to establish a new Pioneer market positioning through product and brand innovation and enter the Pioneer position of two-season products. In the two-season market with basic form expression as the industry convergence feature, Pioneer lacks branded design communication. It proposes the concept of fashion Pioneer, looks at the market from the perspective of pattern view, and finds its own brand positioning.

Time to market: 2019

Service content: market research, user research, product design, structural design, proofing follow-up