The blue ocean market for household water purifiers has been opened. At present, as the technical barriers have been broken, a large number of miscellaneous brands have flooded into the market, causing market chaos. As a leader in the water purification industry, Angel needs a star product to establish its own industry leadership and at the same time establish the unique personality of the product. Feish follows the holistic thinking mode of products, brands, and technologies. The high-tech brand characteristics of Angel are made visible, so that consumers can perceive the professional brand characteristics from the products.

Feish Design tailored a water purifier for Angel. The tough product appearance design is clean and neat, reflecting the technological sense and professionalism of the product. The high-end product characteristics and Angel's professionalism are expressed vividly and exquisitely through the brushed surface treatment.

Time to market: 2021

Service content: market research, user research, product design, structural design, proofing follow-up