Deyi Electric Appliances is a large modern enterprise specializing in the production of mid-to-high-end kitchen appliances. The temperament of the elite returnees proposed by Deyi in 2007 has become outdated, and the product style can no longer carry the product system, and it needs to have an innovative style guidance direction. Feish found through research that Chinese kitchens produce a large amount of oil smoke quickly due to stir-frying. Through the combination of design and technology, the new concept of deep cabin is productized to achieve the star model effect. The kitchen range hood market is currently occupied by Robam and Fotile, and Deyi has always been in the second group. Under the product style direction of new gentlemanism, it has product extensions to establish a kitchen appliance system with a truly high-end quality feel.

Time to market: 2018

Service content: user research, interactive design, product design, industrial design