This project builds a brand visual system and packaging color specifications for GenSci. Focusing on the principle of "professional division and unified identification", the main colors and visual languages ​​of each category are sorted out. Growth and development products use a vibrant blue and orange system, assisted reproduction and digestive treatments strengthen the perception of scientific blue and green, and burn treatment focuses on repair and trust. The overall design introduces water droplets, water rings and powder simplified circles to convey the brand value of life continuation and scientific precision.

Time to market: 2019

Service content: brand research, brand design, brand identity system design, logo design, packaging design