Olympus, as a well-known manufacturer in the field of endoscopy, has an absolute market share and hopes to enhance existing medical technology and improve the quality of patient care. In the positioning of the sub-brand "ENDOPARTNER", we hope to have innovative changes, convenient operating experience and comfortable diagnosis and treatment environment. The endoscope medical industry is facing a transformation from the traditional unilateral solution method to an overall, clean, comfortable, and high-quality endoscope diagnosis and treatment image, focusing on the psychological experience of medical staff and patients. Through the observation and analysis of on-site use scenes in many domestic hospitals, we explored the potential needs of medical staff and found a large number of problems in the use, suspension and recovery process, and mobile stability.

Time to market: 2019

Service content: market research, user research, product design, structural design, proofing follow-up