AILEX brand design, the original logo has too many elements, including chemical symbols and arcs, which will distract the appeal of the brand's English name in recognition. It is recommended to retain the original hexagonal symbol with the most industry characteristics to make it a super symbol to strengthen the brand imprint. Combined with the brand keywords, we rethink the definition of brand color. On the one hand, we must reflect the brand attributes, and on the other hand, we must consider the industry attributes. At the same time, for subsequent extensions, we also found the auxiliary colors of Lan Yide.

Marketing time: 2019

Service content: brand research, brand design, brand identity system design, logo design, packaging design