Relying on the world's first bioscience technology, the low-fat coffee bean project developed won the highest score in Asia in 2018 by the SCA World Specialty Coffee Association of the United States. This has enabled China's Yunnan small-grain coffee beans to gain international recognition, breaking the variety monopoly and price monopoly formed by international brands. The innovative technology of Napa coffee beans will be more inclusive and drive the coffee planting industry to obtain better market returns and competitiveness. It will bring new dawn and hope to the coffee industry and local coffee farmers in the impoverished areas of Yunnan and Hainan, China.

Feish assisted Napa Coffee in establishing a brand architecture from 0 to 1, and jointly created from multiple dimensions such as brand positioning, brand LOGO, and brand packaging to create a unique brand image system for Napa Coffee.

Time to market: 2020

Service content: brand research, brand design, brand identity system design, logo design, packaging design