Hong Jiu has successively visited poverty-stricken counties and districts across the country, including Chongqing, Guizhou, Sichuan, Jiangxi, and Yunnan, and provided precise assistance to connected villages. He used the company's diversified omni-channel sales platforms, such as wholesale, e-commerce, supermarkets, and new retail, to help fruits from backward mountainous areas get out of the mountains and be sold to cities across the country. The fruits have entered the fruit plates of thousands of households, promoting the circulation of agricultural products, enriching market supply, meeting the people's demand for green and healthy fruits, solving the problem of fruit sales difficulties in poor rural areas, and helping fruit farmers get rid of poverty and become prosperous.