Keyoubi is a full-category ecological brand for maternity and infant products. In 2018, it topped the Tmall maternal and infant product brand NO.1 during the 618 Tmall Carnival and 817 Tmall Gathering Day. It initially entered the consumer's cognitive field with sleep scene products, and in recent years began to develop and design full-scene products. With special attention to children's safety issues, as an online leading brand in the maternal and infant market, Keyoubi hopes to do its best for children's home safety.

The team has created an overall solution for children's home safety protection for Keyoubi, comprehensively considering children's home safety issues from multiple dimensions and multiple scenarios, allowing protective products to be integrated into the home environment and integrated with various furniture and supplies, so that they are not easily noticed by curious babies, and are friendly and rounded. The clever combination of materials and structures forms a systematic vision.

Time to market: 2018

Service content: user research, product design, structural design, mass production follow-up