Mloong is a maternal and infant brand that focuses on game space products. Among them, crawling mat products, as the brand's hot-selling main products, have entered the vision of many mothers. The combination of crawling mats and game fences has become a must-have combination for many families with children aged 0-3 years old. The team created a brand-specific penguin IP image for Mloong. The cute penguins look like babies who have just learned to walk. The shape of the igloo is like an ice and snow castle surrounding the penguin baby. The scene-based game board creates fun for babies to play in the snow, allowing babies to have their own play space and giving mothers an independent yoga afternoon tea time.

Time to market: 2019

Service content: user research, product design, mass production follow-up