Keyoubi is a full-category ecological brand for maternity and infant products. In 2018, it topped the Tmall maternal and infant product brand NO.1 during the 618 Tmall Carnival and 817 Tmall Gathering Day. With the younger concept of parenting, more travel products have attracted the attention of the new generation of parents. Keyoubi hopes to provide users with the most suitable travel storage product to meet the daily needs of baby travel. The Feish team has cooperated deeply with Keyoubi. According to the in-depth research on the travel habits of the new generation of parents, it is found that meeting the needs of multiple scenarios such as daily work, gatherings and short-distance travel is their biggest demand. At the same time, the fashionable and trendy mothers who are obsessed with appearance have increasing requirements for the appearance of the mommy bag. How to create a fashionable mommy bag that can be used in multiple scenarios is the biggest challenge of this project.

Time to market: 2018

Service content: user research, product design, structural design, mass production follow-up