INDUSTRIAL DESIGN
Cainiao Box
INDUSTRIAL DESIGN
Cainiao Box
Cainiao Post is a third-party terminal logistics service platform for communities and campuses, led by Alibaba's Cainiao Network. As the world's largest digital post station network, it effectively solves the pain points of terminal delivery and provides consumers with more efficient express collection, delivery, self-pickup, on-demand door-to-door and group purchase, laundry, recycling and other community services. The Cainiao Box is used as a station workbench to provide services to consumers more efficiently.
Time to market: 2020
Service content: user research, product design, field photography
The product has a simple and rounded appearance, and the contrast between silver and black enhances the product's sense of technology. The blue Cainiao logo light highlights the brand's unique identity. The horizontal placement is different from the vertical placement of the existing computer host, which is more compact and stable. It can be connected to Bluetooth printing and has a built-in Bluetooth speaker function. The simple operation method makes the complicated post station life easier and more convenient, and makes logistics more efficient and smooth.
The slightly concave matte surface on the front, combined with the thin metal-cut edges, gives the technological product a delicate sense of warmth, and makes it more friendly and humanistic.
Source of inspiration
Different from the set-top boxes on the market, the appearance breaks away from the concept of traditional boxes and is more in line with the young and intelligent style of the Cainiao brand. The triangular body is inspired by the triangular symbol in the brand and logo elements of Cainiao, and is also the visual transmission of the AI Internet of Things. At the same time, the rounded triangular shape is more stable, which can better adapt to the messy environment of Cainiao Station items to avoid accidental dumping or bumping.
Feish Design丨Design for People
Add：1st Floor, Building 2, No. 5 Creative Park, No. 5, Genshanzhisan Road, Shangcheng District, Hangzhou
Tel：400 859 6030
E-mail：service@feish.com.cn
