A Koshijia belt product for female users aged 22-28 in first- and second-tier cities, which can be shaped by lying flat without exercise. Inspired by ribbons, the Yidong ribbon gently protects, and the rhythmic curves overlap to form a unique appearance contour. Multiple materials are spliced to enrich the layers, and various functional modules are integrated into it. It adopts the traditional wearing method, raised Velcro, which is more convenient to use. The same color Velcro makes the belt simpler, and the rounded controller shape matches the soft and friendly visual perception of the belt. The product LOGO highlights the design of fashion elements, and the gold wire texture decorates the simple fabric, which is simple and exquisite.

Time to market: 2022

Service content: market research, user research, product design, structural design, proofing follow-up