Hangcha Group's electric forklift design is based on Feish's long-term strategic cooperation with Hangcha. From the perspective of full product line family competition, it helps Hangcha build a family-oriented and differentiated product design language, realize the market communication of corporate strategy and brand concept, and lay the foundation for future product innovation design. The exterior color continues the classic Hangcha red, which can better serve as a warning color while maintaining the family perception.

Time to market: 2021

Service content: market research, user research, product design, structural design, proofing follow-up