Qingtong Vision focuses on the research and development of infrared optical position tracking systems, leading the domestic VR market. The domestic VR market has been very hot in the past two years, and consumer VR companies have emerged in an endless stream; however, commercial VR companies are quite rare. As a startup company, Qingtong Vision has rich experience in the field of commercial VR and is very mature in technology. Therefore, it wants to design an infrared camera to determine its brand image so as to lead the domestic VR market.

Feish believes that as a VR supporting product, it emphasizes the sense of quality, and the appearance of the product must have a strong sense of technology, and at the same time be clearly distinguished from the appearance of existing products on the market. The Feish team studied similar products on the market, and based on the internal parts provided by Qingtong, conducted information integration and analysis, looking for visual elements with a sense of technology, integrating them, and finally proposed an appearance design.

Time to market: 2023

Service content: user research, product design, industrial design